BookTok vs. Literary Criticism: A New Era of Reading

The landscape of literary success has undergone a radical transformation in recent years. No longer is the literary canon dictated solely by academics, esteemed critics, or prestigious literary awards. Instead, social media platforms, particularly TikTok’s book-loving subcommunity known as BookTok, have emerged as powerful arbiters of what people read. But does this shift represent a democratization of literature, or does it risk sidelining the depth and nuance traditionally offered by literary criticism?

BookTok has given rise to viral book sensations, propelling both new and old titles to unprecedented levels of success. Novels like The Song of Achilles by Madeline Miller and It Ends with Us by Colleen Hoover have skyrocketed in sales, largely due to heartfelt personal reviews, emotional reactions, and aesthetic book recommendations from TikTok users. The appeal of BookTok lies in its accessibility: anyone with an internet connection can share their thoughts on a book, forming a highly interactive and passionate reading community. Like one huge book club.

Unlike traditional literary criticism, which often relies on deep textual analysis, historical context, and academic frameworks, BookTok thrives on relatability and emotional impact. Witnessing someone your age crying over a paragraph in a book is the most motivation to get up and buy it. Readers are drawn to books that spark strong feelings, whether it be romance-induced tears or the thrill of a shocking plot twist. The platform fosters engagement, making books feel more like shared experiences rather than solitary intellectual pursuits. As a result, many books that might have otherwise remained obscure have found an audience, proving that personal connection can be just as important as literary merit in determining a book’s value. Booktokers enjoy taking the book as it is, they analyse it and highlight it and circle it however they want. They don’t really need an old British man in academics to teach them the value of a good book.

In contrast, literary critics approach books with a more analytical and methodical lens. Critics assess a book’s thematic complexity, narrative structure, and contribution to the broader literary landscape. Their evaluations are often rooted in extensive literary knowledge, historical context, and comparative analysis. While some argue that critics uphold the standards of quality literature, others believe that their rigid standards may exclude fresh voices and innovative storytelling approaches that resonate with modern readers.

Critics have long been regarded as gatekeepers of literary merit, influencing what gets published, reviewed, and considered for prestigious awards. However, as BookTok reshapes the publishing industry, some argue that critics are losing their grip on the literary world. The books that dominate BookTok often prioritize emotional engagement over literary depth, which raises questions about whether the platform's influence is creating a more superficial reading culture. Yet, others see this shift as a necessary evolution, one that challenges the notion that only academically validated works deserve recognition.

One of the most significant debates between BookTok and literary criticism is the tension between popularity and literary quality.

Many BookTok favorites, such as The Love Hypothesis by Ali Hazelwood, have been dismissed by critics for their simplistic prose or formulaic storytelling. Conversely, books that critics laud for their literary craftsmanship often struggle to gain mainstream recognition. This disconnect between critical acclaim and reader appeal has sparked an ongoing discussion about whether literary excellence should be measured by traditional standards or redefined through the lens of reader experience.

For instance, if I were to ask someone, "Have you heard of Trust by Hernan Diaz?" there’s a good chance they’d say no, despite it winning the Pulitzer Prize for Fiction. However, if I asked the same question about Verity by Colleen Hoover, the response would likely be a resounding yes. This contrast highlights how BookTok's influence can catapult certain books into the public consciousness while leaving critically acclaimed works relatively obscure.

That being said, this shift doesn’t mean we are losing culture; if anything, we are expanding it. Literature is an evolving art form, and while many literary purists may favor classics or traditional styles of literature, that doesn’t invalidate those who enjoy contemporary styles of romance, fantasy, and emotionally driven narratives. The rise of BookTok is not a replacement for literary criticism but rather a new avenue for engagement, one that makes reading more accessible, personal, and dynamic.

This divide prompts a fundamental question: should a book’s worth be measured by its emotional resonance with readers, or by its artistic and intellectual merit? For some, BookTok is a refreshing departure from the exclusivity of academia, allowing readers to explore books on their own terms without being told what is “worthy” of praise.

The rise of BookTok has forced the publishing industry to rethink its marketing strategies, with publishers actively courting influencers to promote their titles. While some critics lament the decline of traditional literary gatekeeping, others recognize the benefits of this digital shift. More people are reading, discovering books they might have never encountered through conventional literary avenues. Additionally, BookTok has expanded the conversation around literature beyond the English-speaking world, bringing international authors and diverse perspectives into the spotlight.

Perhaps the future of literature lies in a balance between these two forces. Literary critics provide essential analysis and contextual depth, ensuring that works of high artistic value continue to be recognized. Meanwhile, BookTok boadens literature, making reading more inclusive and exciting for new audiences. Both perspectives, despite their differences, contribute to shaping literary culture in a way that keeps books relevant, dynamic, and accessible to all. The best outcome may not be a battle for dominance between BookTok and literary criticism, but rather a coexistence that embraces the strengths of both, ensuring that literature remains both intellectually enriching and emotionally resonant for generations to come.